Eight Reasons Why Large-Format Retail Media Shines Bright

Eight Reasons Why Large-Format Retail Media Shines Bright In the dynamic advertising world, brands constantly seek innovative avenues to capture consumers’ attention and drive sales. 2024 is poised to be the year of retail spaces. Leveraging the vast reach and influence of DOOH screens, retail spaces offer a highly effective platform for brands to connect […]

How QR Codes Provide Endless Possibilities for Emerging Media

How QR Codes Provide¬†Endless Possibilities for Emerging Media Large-format ads like DOOH and CTV have always aimed to capture attention. Now, they’re adding a new weapon to their arsenal: QR codes. These pixelated squares have evolved from their humble beginnings as inventory trackers to becoming powerful tools for enhancing user engagement and bridging the gap […]

The Domino Effect – How Sequential DOOH Ads can Deliver Impact for Brands

The Domino Effect – How Sequential DOOH Ads can Deliver Impact for Brands The outdoor advertising landscape is undergoing a transformative journey, and at the heart of this evolution is the strategic fusion of sequential ads with consecutive screens in Digital Out-of-Home (DOOH) advertising. In this blog, we delve into the synergy between sequential ads […]